Let’s talk about Tik Tok and how to start making travel content, but first let’s understand the current context. The immense number of social networks that drive us to consume content and be aware of everything that happens around us is increasing.
It appears Instagram is insufficient to satisfy our need to expose our lives. Neither was Facebook in its golden moment back in early 2010 when the need to communicate among friends was urgent.
Wait, you don’t know Tik Tok. You’re not part of the millennial or Z generation? Ok, we’ll explain quickly. Tik Tok is a dynamic and fast social network in which its net content is audiovisual. Users from all over the world record videos of jokes, dancing, essayswriter tips or cooking (among its most popular topics) trying to capture the attention of viewers.
But this is where it gets interesting, Tik Tok has been maturing and showing more and more variety of content, giving way to recipes, stand ups, tutorials and travel scenes in short format.
Now, there is a space for travel lovers on Tik Tok, and some call them “traveling Tik Tokers,” those people who love to tell their stories for audiences worldwide to travel virtually.
Why is travel consumption on Tik Tok growing?
In recent months, Tik Tok has positioned itself as the perfect medium for broadcasting videos with images that spark the #wanderlust spirit. Why? For starters, it allows creators to access different audiences, generally younger than their followers on other platforms.
Plus, it engages: the videos don’t have as much introduction and editing as those found on YouTube or IGTV, giving access to simpler, trimmed-down scenes that show just enough to leave you wanting more.
Not only young creatives are the ones promoting the topic but also companies or travel agencies that not only stay with the publication of videos but also create promotions, events or virtual challenges to motivate people.
For example, the challenge proposed by Dubai Tourism, invited to represent a view of the city from the window of an airplane. Within minutes, hundreds of users began uploading videos “peeking” through their washing machine or simulating a first-class trip from the landing of their home.
There are some surprising facts. For example, according to a survey conducted in the USA by TikTok among 504 American users between 18 and 35 years old, 82% of American tiktokers confess that they rely on the photos and videos they see on social networks to choose their vacation destination.
In these days of confinement, the options for traveling from home have multiplied, with TikTok being one of the best shortcuts to succumb to the wanderlust spirit that is so much missed.
How to start uploading travel videos on TikTok?
It is not something very complicated to do if you belong to the current generation. However, we will provide you with the most critical and necessary stages for creating your first Tik Tok vacation films.
What are you going to talk about?
The first step is to understand what you want to communicate, that is, what is the idea. Are you going to tell your travel stories? Maybe about the destinations you would like to visit? Or about what topic? We mark this beginning as something fundamental since it will be the basis of your content, the niche that will attract people.
Write what you are going to say
It is crucial to script your words. Let’s remember that people follow you for the things you say and how you say them. This is not something to underestimate. Write down the main ideas but only the information you think is most important. Remember that the attention rate on Tik Tok is low, so you must capture the audience’s interest quickly.
Find the ideal context
The third step is to find the most record-worthy situation for that idea. For example, if you want to talk about the “Cheapest Countries in the World,” pick a calm spot in your home with adequate lighting because you can’t possibly visit to all of those places simply to make a 15-second video. On the other hand, if you want to talk about nature, you can choose a corner of your backyard with trees or go to the nearest square in your neighborhood.
Film yourself
The fourth step is to record yourself. It seems the simplest thing to do but this is when you will give life to what everyone will see on their phones later. You can record everything at once without slowing down or use the application’s editor to record in parts. The latter way you can give more rhythm to your videos.
Upload your video to Tik Tok
The fifth step is simply to share your material on social media. Here you can add a few things to make your video rank better and be recognized by the algorithm. Add hashtags related to the topic of your video and a description of what it is about. In fact, you can add a question for your audience to comment on your video.
Social media may have many disadvantages but if there is one thing it has, it is freedom. When it comes to creating, just mixing in a little creativity to differentiate yourself is enough to put a good product out there. Now it’s your turn. Give it a try but don’t forget to check out our Instagram and read the following articles that you might like.
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